When you think of Weruva, the trio of cats—Webster, Rudi, and Vanessa—probably comes to mind. These three have been the face of our brand from the start. But there's an essential member of their family who has always been left out. His name is Baron. Baron was initially left out of the Weruva logo despite his significant contributions to the company. The primary reason was to avoid overcrowding the logo but we've always felt bad about leaving him out.
We've realized it's time to give Baron the recognition he deserves. To truly honor his contributions. To do so, we're making a significant change to our brand. Henceforth, we will be known as Weruvaba—a name that proudly includes Baron alongside Webster, Rudi, and Vanessa.
Introducing Our New Brand Identity!
Let’s Make It Official!
As we embrace our new identity, there are several exciting changes you'll see:
- Updated Branding: Our logo and branding materials will be updated to reflect the name Weruvaba. These changes will begin to roll out today!
- New Packaging: You'll notice new packaging on our products, proudly displaying our updated name and logo.
- Baron Focused Products: To celebrate this milestone, we will highlight our Baron’s Batch Variety Pack, showcasing Baron's favorite Weruva Classic recipes.
Though they are no longer with us, the spirit of Webster, Rudi, Vanessa, and Baron continues to drive our commitment to providing the best for your pets. Every meal crafted under the Weruvaba name is a testament to their enduring legacy.
All these changes symbolize a new chapter in our journey. Join us in welcoming Baron to his rightful place and celebrating the new Weruvaba brand.
Just kidding!
We hope you enjoyed our little story about Baron and our new brand identity. While Baron inspires us daily, our name remains Weruva. Although it is important that we include Baron in our story, “Weruvaba” doesn’t exactly roll off the tongue. Happy April Fools’ Day!
