Weruva provides thorough nutritional profiles on all of our products online. Click here to view our product pages and access a comprehensive nutritional profile for the recipe you’re interested in.
We, Stacie and David Forman, founded Weruva in 2007 and named the company after our three rescued cats . . . WEbster, RUdi, and VAnessa. We have since adopted a dog, Baron. (Should we go with Weruvaba!?)
It means our company is owned by real people who seek to feed your pets exactly the way we feed our own. It means that when you want more from your pet’s nutrition, we act on it, personally. In fact, wanting more is exactly what drove us to start Weruva in the first place!
Four points distinguish Weruva from other pet food brands:
1. Carnivorous focus
Cats and dogs are carnivores, and Weruva was formulated with this in mind. Calories for pets and people come from three places: protein, fat and carbohydrates. The calories from meat are comprised of protein and fat with minimal if any calories coming from carbohydrates. In that regard, cats and dogs needs protein and fat whereas cats and dogs do not need carbohydrates. For both cats and dogs, carbohydrates are not metabolically necessary and should be kept to a minimum. Cats are “obligate carnivores” which means they are obligated to and must eat meat to survive. Dogs are also carnivores, but some dogs may be able to adapt to an omnivorous diet, meaning, some dogs can handle carbohydrates, but others cannot. All of our foods are formulated with the carnivore in mind, with the percentage of carbohydrates ranging from approximately 1% to 3%.
2. Protein fit for human consumption
All Weruva cat food and most of Weruva dog food is produced in a human food facility according to international human food processing standards. We call these formulas our “human style” products because all formulas conform to standards for human consumption including ingredients such as boneless, skinless, white chicken breast and fish loins flaked off the bone. “Human grade” is a very loosely-used term in the pet food industry, and it does not have a definition. Our protein ingredients are the same exact ingredients used in products for people around the globe – our pets do not get the leftovers. Our furry friends get the same cuts, and we process the food under the same standards as human food. Our final products are for our pets only and are not marketed for human consumption.
3. Human food standards
Our pet foods are crafted in a state-of-the-art human food facility that caters to many international customers. Each country that our factory ships to has its own processing standards. Arguably the strictest standard is The British Retail Consortium (BRC). Our factory earned an “A” grade on the BRC standard, a grade that applies to the pet food processing, just the same.
4. Non-blended recipes (i.e. No mystery mush)
We don’t blend our ingredients into machine-shaped chunks or unidentifiable loafs. Instead, we flake our protein cuts off the bone, which are then hand-placed into our packaging along with other food ingredients in the recipe. Our philosophy is “what you see is what you get” – we want you to see and identify the quality of the ingredients that we list on the ingredient statement.
Chicken is a staple in many of our human diets. We put it on the grill for our families, we use it as an ingredient in pastas, stir-fries and salads. In other words, we’ve grown comfortable with chicken. So what if, after ordering a chicken dinner in a restaurant, the waiter brought out a platter of nearly-bare chicken bones?
At a restaurant, this certainly wouldn’t happen. However, in the pet food world, the “chicken trick” happens every day. According to AAFCO (Association of American Feed Control Officials), poultry is the “clean combination of flesh and skin with or without accompanying bone.” Though “chicken” in pet food may indeed be what we expect it to be, it could just as easily be the bones of the chicken leg, according to AAFCO’s definition.
When it comes to human food, we know that food labeled “chicken” is better than “chicken meal” which is better than “chicken by-products.” Sadly, in the world of pet food, such labels and distinctions do not apply.
At Weruva, you can take comfort in the fact that the only cut of chicken we use is the boneless, skinless white breast meat from chickens free of added hormones or antibiotics.
The same holds true for the duck and beef we use, as well as the fish.
Our “human-style” foods are made in Thailand in facilities that also make food for people – in fact, much of the people food goes to the US, EU, Australia and Japan.
Thailand is a world leader in producing foods for people (and in our case, pets) around the globe. We choose to make our food in Thailand because of their close partnerships with us and their ability to meet our stringent manufacturing standards. Furthermore, we strive to be a sustainable business partner by working to protect both the earth’s resources and the living beings that inhabit it. By being diligent with best business practices and maintaining the global standard certifications we hold, we manage each step in our supply chain with ethical and sustainable practices.
Other Interesting Facts about Pet Foods Made in Thailand:
- The USFDA recognizes the Thai FDA
- The facility where Weruva is made is USFDA-certified
- Thailand provides a large portion of the fish consumed in the U.S.
- Pet foods produced in Thailand are subject to greater scrutiny than in the U.S.
The British Retail Consortium (BRC) is a leading global brand and consumer protection organization. The BRC provides a framework to manage product safety, integrity, legality and quality, and the operational controls for these criteria in the food and food ingredient manufacturing, processing and packing industry for both human grade food and pet food. Although the BRC food safety standard began in the UK, but it is now recognized as a global standard.
When stored according to the directions, Weruva products are safe until their expiration date, with pouches expiring after 24 months, and cans after 36 months). Refrigerate and cover any unused wet food after opening.
Dispose of any unused wet food after 5 days.
Weruva pouches are now both BPA free and recyclable! TerraCycle® and Weruva have partnered to create a free recycling program for empty Weruva pouches. TerraCycle® is an innovative recycling company that has become a global leader in recycling hard-to-recycle waste. Visit terracycle.com/weruva for more information on how you can recycle your Weruva pouches.
- Weruva has used the same raw materials in its cans today as we did in our first produced cans in 2006. Our manufacturing partner sources the raw materials to make the cans, and then they produce the cans on premises. They utilize a high quality raw material that is fit for use in products for people in the United States and the strict European Union. Upon inquiry in 2007, we were informed that our cans were free of bisphenol-A (BPA).
- In 2008, as BPA was becoming a more popular topic, we sought formal certification from our can supplier that the raw materials were BPA free. In early 2009, we received the following certification from our can supplier: “Materials containing BPA, BPF, BADGE, BFDGE or NOGE (epoxodized novolac resins) are not knowingly added to [the] lacquer, and therefore this can be considered as being epoxy (BPA, BPF, BADGE, BFDGE and NOGE) free.”
- While we have been informed that the above statement remains true as they pertain to our 3.0oz and 5.5oz cans, our manufacturing partner recently has informed us that the supplier of the cans will no longer certify that the cans are BPA free due to the fact that trace amounts of BPA may be present due to other items in the plant that contain BPA.
- In light of increasing awareness of BPA, we can understand the added caution used when making claims, and we accept the information provided by our manufacturer. Please be assured that we will continue to seek the best options for our pets. We hope that this new information helps you, our valued customers, to make accurate and informed decisions.
The chickens we use are raised in a cage-free, climate-controlled environment. They’re raised indoors, allowing for greater control over their non-GMO diet, and making it easier to monitor their health and wellbeing. The chickens we source are part of an Animal Welfare Standard, meeting ethical treatment guidelines that help protect livestock and cattle at the farm, during transport and at the time of processing.
Beef and Lamb
Raised in Australia and New Zealand, beef and lamb are grass-fed as per strict regulations pertaining to the humane treatment of animals.
All fish, with the exception of tilapia and basa, are wild-caught in the ocean and purchased direct from the fishing companies. Along with the catch, there are certifications from the ships’ captains that the catches are dolphin- and turtle-safe. The organization Earth Island Institute looks to protect the environment and maintain fishing sustainability, and Earth Island Institute recognizes the practices of our manufacturing facility.
Figuring out how much to feed takes some trial and error. Our labels recommend feeding 1 ounce per pound of body weight, but this is just a … well, a guideline. We don’t believe in counting calories for cats as there really is no correct caloric amount. Unlike dogs, cats that are eating the right foods are good at self-regulating their food intake.
Calories can come from three sources: protein, fat and carbohydrates. Cats are “obligate carnivores” which means they require or are “obligated” to eat meat. The calories that come from meat are protein- and fat-based, with minimal if any calories coming from carbohydrates. So while cats need protein and fat, carbohydrates are not metabolically necessary. Foods should therefore primarily contain meat the vast majority of calories coming from protein and fat, and minimal to zero calories coming from carbs. Dry kibble cannot be made without carbs, and carb consumption can potentially lead to weight management issues.
With that said, all of our foods are formulated with the obligate carnivore in mind. With a focus on food quality as opposed to calories, we generally advise that as long as a cat is eating the right foods, let them eat as much as they want. It may take a cat a bit to get used to this style of feeding, but once on a routine that works, cats will naturally get to a comfortable weight eating the right foods, whether that means weight gain or weight loss.
On our food labels we suggest to “Feed according to the age, size, and activity of your cat. If fed alone, feed 1.0oz for each pound of body weight daily. Your cat should have access to clean, fresh water. Refrigerate after opening.”
Cats generally require around 200-250 calories per day, and this largely correlates with 1oz per pound of bodyweight per day total (best fed not at one time) …But mostly, it comes down to trial and error. We do not believe in counting calories for cats as there really is no correct caloric amount. Unlike many dogs, cats that are eating the right foods will more or less know when it is time to stop eating…the key being that they are eating the right foods…and that would be food with high quality protein and fat.
Calories can come from 3 sources: protein, fat and carbohydrates. Cats are “obligate carnivores” which means they require or are “obligated” to eat meat. The calories that come from meat are protein based and fat based, with minimal if any calories coming from carbohydrates. Therefore, cats need protein and fat, they do not need carbs. For cats (and dogs), carbohydrates are not metabolically necessary. Foods should therefore have a meat-based focused with the vast majority of calories coming from protein and fat with minimal to no calories coming from carbs. Dry kibble, for instance, cannot be made without carbs…one of the reasons we do not manufacture one for felines, nor do we recommend feeding one.
We generally state that as long as your “obligate carnivore” kitty is eating high quality protein (such as animal based meaty cuts), he or she will likely not overeat. Cats eating foods with carbohydrates (such as dry kibble) or foods with inferior protein sources, such as plant-based proteins like wheat gluten or corn gluten, may tend to overeat or may not get proper nutrition.
Please let us know if you have questions or comments by contacting us here.
Yes. Our recipes contain appropriate quantities of protein, fat, and carbohydrates to make a complete meal for your pet.
Despite how much your cat or dog asks for Weruva’s high-quality foods, it’s best to transition them gradually onto a new food over the course of one week. Start by mixing a small amount of Weruva in with their old food and slowly increase the proportion of Weruva over 7 days to help your pet adjust.
Though none of our recipes were specifically designed for kittens or puppies, all are suitable for feeding at all life stages. According to AAFCO, the primary difference between kitten/puppy and adult pet food is that kittens and puppies require higher protein. As our foods are protein-focused, they make a nice option for feeding kittens and puppies. Our vitamin and mineral content is suitable for kittens and puppies as well. Our formulas are lower in fat than many brands, so our overall calorie content is likely lower than most kitten or puppy food. Kittens and puppies need a lot of calories, so as long as they are getting enough good calories, our foods can be used daily as part of the diet.
In our household, we have three cats and a dog: a dog that is a vacuum cleaner. So, often, our dog gets into our cats’ food. And this is okay!
It’s fine to feed the dog food to cats and vice versa, but not for every meal. Our cat foods were formulated for cats and the dog food for dogs, but we often interchange foods with our dog and cats frequently. Dogs and cats are part of the carnivora family which means they are meat-eaters at heart. We developed all of our recipes with this in mind. There are differences between the dog food and cat food, for example, we add taurine (an essential amino acid for cats) to the cat food but not the dog food. A dog’s body produces taurine from the food it eats whereas as a cat cannot do it as efficiently. There is naturally occurring taurine in the meat, so there will be natural taurine in all formulas.
On our wet food labels we suggest to “Feed according to the age, size, and activity of your dog. If fed alone, feed 1.0oz for each pound of bodyweight daily.” Ideally, figuring out how much to feed your very unique pup comes down to trial and error, but it is of course great to have a starting point.
To find your starting point there is a formula called the “Resting Energy Requirement” which calculates how much a dog should eat just to survive. The formula is:
RER = 70 + (weight in kg x 30)
Then there are “multipliers” that can be added on to better target your dog’s needs.
Weight Loss 1
Weight Gain 1.7
Highly Active 3
Working Dog 6
Let’s take a look at the RER formula for a small, medium, and large dog to get a better idea of the required calories.
Small (20lb): 70 + (9kg x 30) = 340 Calories, at maintenance 340 x 1.6 = 544 calories
Medium (45lb): 70 + (20.4kg x 30) = 682 Calories, at maintenance 682 x 1.6 = 1091 calories
Large (100lb): 70 + (45.4kg x 30) = 1432 Calories, at maintenance 1432 x 1.6 = 2291 calories
So, as you can see it will depend on the formula as how much to feed you pup if our wet foods are fed alone. You can find calorie content of all of our products on each product page, or a complete summary of detailed nutrition information here.
Using our examples above, translating calories a day to Weruva can foods, for a 45lb dog it would be about 4 cans of food (56oz), depending on the formula. As Weruva foods are high quality and meat-focused, it is often the case that not this much needs to be fed, thus the reason for trial and error.
For a small dog, feeding only wet food is great. For a larger dog, 4 or more cans a day maybe be considered a lot. So, for some pet parents of larger dogs we suggest to consider feeding wet food in conjunction with dry food (We make a great dry dog food!). Assuming around 350-375 calories per cup of dry food, and feeding one cup in the morning and night, that would be more than half the calories from kibble. This would then leave about 1-2 cans total (to be split throughout the day), depending on the formula, for the morning and the evening feeding. And of course, both the kibble and wet food can be adjusted upward/downward to find the best combo for you and your dog.
Please let us know if you have questions or comments by contacting us here.
A note about our product and pet health: Our formulas are designed to be complete and balanced for adult maintenance; they are not intended to prevent, cure, or treat any particular ailment. That said, feeding your pet high-quality meat with moisture can improve your pets overall health and may alleviate or improve certain conditions. When in doubt, consult your veterinarian.
The main keys to helping the kidneys is often going to an all wet diet (if you haven’t already), focusing on high-quality meat-based proteins, and controlling phosphorus and sodium.
Our foods, though not designed to prevent or treat the kidneys, check those boxes and have been helpful for some kitties with renal issues. Water intake is important (as it is for people), but more so from moisture intake from food, not from the water bowl, especially for kidney health. Cats need lots of moisture in their food to help dilute toxins and to support overall health. Cats initially came from the desert where there was not much water to drink, so they got water from the food they ate. In the wild, cats’ prey is very moist: about 75% water. This is critical because cats do not have a strong thirst drive to drink water. They must “eat” it.
Dry food, on the other hand, has around 7% water. Therefore, a cat may be getting over 10 times less water bite per bite when eating dry food. Cats are not built to catch up in the water bowl, which often leaves them, as some veterinarians describe, “chronically dehydrated.” The results impact the kidney and urinary tract.
We often suggest adding in a touch of water to the wet food – cats don’t always love this, so sometimes it can only be a few drops. For cats with severe kidney issues, reducing protein amounts may be necessary, but should be done with caution as protein is essential for their overall health . As our foods are not blended, you can target the meat cuts and remove them to your desired proportion. For instance, in a formula like Paw Lickin’ Chicken, made of boneless, skinless chicken breast, the pieces of chicken are visible so you can adjust the amount of chicken you feed to your kitty to get the protein essentially to a level you want it to be. (Meaning, if a 3-ounce (85g) can contains 10% protein, that’s 8.5g of protein in the can. If you want to feed your kitty just 4.25g of protein, simply remove half the chicken and save for a later feeding. Keep in mind that when you’re removing chicken, you’re also removing calories and will want to add back healthy fats like fish oil or chicken skin.
Another focus for cats with kidney issues is phosphorus, which can be determined on the nutrition label either under “As fed” or in mg/100 calories. Generally speaking, our formulas contain low phosphorus due to our bone-free approach. On most pet food labels, ingredients named “chicken” and “fish” are permitted to contain bone content, and bones are largely made of calcium and phosphorus. By removing the bones, we keep these levels low. As for sodium, we do not add salt, and in many formulas, boneless, skinless chicken breast is the only protein ingredient.
For cats with urinary tract issues or crystals, Weruva can be helpful in these two ways:
1. High Moisture
As with kidney difficulties, high moisture in Weruva food keeps toxins diluted and cats hydrated, which can alleviate urinary tract issues. In the wild, a cat “eats” its water by preying upon animals comprised of 75% water – not primarily by drinking from a stream or lake.
To put this in perspective, dry cat food contains, at most, 10% water. Therefore, a cat gets over eight times less water bite-per-bite eating dry food instead of Weruva wet food. Cats are not built to catch up in the water bowl, often leaving them dehydrated and dealing with kidney and urinary tract issues.
2. High Quality Meat
As obligate carnivores, cats must eat meat, and quality meat helps promote healthy urinary pH levels. The proper urinary pH for cats skews slightly acidic which, along with appropriate hydration, may help prevent crystal formation.
When cats eat Weruva foods, they have the proper fuel to promote healthy urinary tract function. Calories come from three places: protein, fat and carbohydrates. Meat contains protein and fat, but little if any carbohydrates; therefore, while cats needs protein and fat, carbohydrates are not metabolically necessary. In fact, they can impact the pH level of a cat’s urine, creating an environment in which crystals can form. (This is another argument against feeding cats dry kibble which, on top of supplying inadequate moisture for cats, cannot be made without carbohydrates.)
It’s not enough to fuel cats with any protein: they must eat species-appropriate protein like fleshy meat. Inferior proteins, including by-products and proteins that come from plants such as corn gluten, wheat gluten and potato protein, may negatively impact urinary pH levels.
Weruva foods’ magnesium content is also low, as high levels of magnesium (hypermagnasemia) can result from kidney malfunction.
Diabetes is caused by the body’s inability to produce the requisite insulin to balance blood sugar levels. Carbohydrates are made of sugars, and keeping carbohydrate intake in check helps with diabetes. Carbohydrates are primarily found in dry kibble foods, as dry kibble cannot be made without carbohydrates. Eliminating dry kibble is a great step toward alleviating the effects of diabetes.
Calories for people and pets come from three places: protein, fat and carbohydrates. Cats are “obligate carnivores” which means they must eat meat. The calories in meat are protein- and fat-based with little to zero carbs. Protein and fat are the proper fuel for cats; carbohydrates are not metabolically necessary.
All of Weruva’s formulas were formulated with the carnivore diet in mind, ranging from 1-3% carbohydrates. Those formulas without veggies, such as Paw Lickin’ Chicken, Mack & Jack, Mideast Feast and Asian Fusion, contain the least proportion of carbohydrates.
Calories for people and pets come from three places: protein, fat and carbohydrates. If you look at the calories in meat, they are protein- and fat-based with minimal if any calories coming from carbohydrates. Both cats and dogs require protein and fat, but not carbohydrates.
In the case of dogs, many can adapt to eating the diet of an omnivore, which includes meat and carbohydrates. Many, however, cannot, whether due to allergies or excessive weight gain from carbohydrates.
Cats, on the other hand, are obligate carnivores and do not adapt to a diet containing significant carbohydrates: they must eat meat. Their bodies are not meant at all to handle carbohydrates as a significant source of nutrition, and can’t break carb calories down efficiently into energy. In the human body, carbohydrates are broken into simple sugars which are then used for energy, with the excess stored as fat. Humans are meant to eat carbs, but an excess of carbs will turn into fat in our bodies. In the case of cats and dogs that are not necessarily equipped to handle carbs, weight management issues may surface.
At Weruva, we formulate our foods with the carnivore in mind. This means more meat which in turn means the vast majority of calories come from protein and fat. A protein- and fat-based focus with limited carbohydrates helps promote healthy weight management.
Fish will have some level of mercury, and we do test for mercury, histamines and polychlorinated biphenyl (PCB). Yet, not all fish were created equally. In a nutshell, the lower on the food chain, the younger and smaller the fish, the less mercury the fish will have. We use fish that meet the FDA’s list of those lower in mercury. There are many species of tuna, some of which have high levels of mercury; we use skipjack, a smaller and younger species that has lower levels.
With that said, we do try to rotate the protein sources for our cats, as they prefer the fish too. We do not have a specific recommendation on how much to feed per week, but we do believe in a nice balance between proteins from the land and sea. At home, our cats are fish “junkies,” so we often find ourselves mixing in some chicken with the fish. For instance, we often mix Mideast Feast with Paw Lickin’ Chicken.
Good to Know
We would love for all pet parents, dogs and kitties out there to get a free sample of our food. However, based upon the number of requests we receive, unfortunately, we cannot send them out. We are more than happy to provide the food, but shipping is often many times the value of the food!
We do have a 100% guarantee on our products, so in the event your dog/cat tries out a flavor and isn’t pleased, you can return the empty can/pouch to the place of purchase for a refund/credit.
There are several ways to contact us!
Email: [email protected]
Snail Mail: 17 Mercer Road
Natick MA, 01760
For all things Weruva go to weruva.com
Weruva products can be found in specialty pet retailers as well as online. To search for retailers near you, go to our Where To Buy page. (Please call ahead to ensure your product choice is available.)
At Weruva, we believe in rescuing and adopting pets, and make it our mission to help animals in need find their forever homes. We are proud to support non-profit organizations that share this commitment, as well as those that work for the health and well-being of pets. To learn more about how Weruva can help the pets in your community, please see the Giving Back page.