What makes Weruva foods different than other pet foods?
Four points distinguish Weruva from other pet food brands:
1. Carnivorous focus
Cats and dogs are carnivores, and Weruva was formulated with this in mind. Calories for pets and people come from three places: protein, fat and carbohydrates. The calories from meat are comprised of protein and fat with minimal if any calories coming from carbohydrates. In that regard, cats and dogs needs protein and fat whereas cats and dogs do not need carbohydrates. For both cats and dogs, carbohydrates are not metabolically necessary and should be kept to a minimum. Cats are “obligate carnivores” which means they are obligated to and must eat meat to survive. Dogs are also carnivores, but some dogs may be able to adapt to an omnivorous diet, meaning, some dogs can handle carbohydrates, but others cannot. All of our foods are formulated with the carnivore in mind, with the percentage of carbohydrates ranging from approximately 1% to 3%.
2. Protein fit for human consumption
All Weruva cat food and most of Weruva dog food is produced in a human food facility according to international human food processing standards. We call these formulas our “human style” products because all formulas conform to standards for human consumption including ingredients such as boneless, skinless, white chicken breast and fish loins flaked off the bone. “Human grade” is a very loosely-used term in the pet food industry, and it does not have a definition. Our protein ingredients are the same exact ingredients used in products for people around the globe – our pets do not get the leftovers. Our furry friends get the same cuts, and we process the food under the same standards as human food. Our final products are for our pets only and are not marketed for human consumption.
3. Human food standards
Our pet foods are crafted in a state-of-the-art human food facility that caters to many international customers. Each country that our factory ships to has its own processing standards. Arguably the strictest standard is The British Retail Consortium (BRC). Our factory earned an “A” grade on the BRC standard, a grade that applies to the pet food processing, just the same.
4. Identifiable ingredients and paté the Weruva way (i.e. No mystery mush)
We DON’T blend our ingredients into machine-shaped chunks or unidentifiable loaves. Instead, we flake our protein cuts off the bone, which are then hand-placed into our packaging along with other food ingredients in the recipe. Our philosophy is “what you see is what you get” – we want you to see and identify the quality of the ingredients that we list on the ingredient statement. When it came to patés; we labored in the kitchen for months to find the perfect recipe for a paté that meets our standards. We use the exact same ingredients as found in our cans like boneless, skinless chicken breast, and gently purée them into a hydrating paté. Take a look at our paté food bowl photos, you can actually see the ingredients in the food!