How much should I feed my cat?

Figuring out how much to feed takes some trial and error. Our labels recommend feeding 1 ounce per pound of body weight, but this is just a … well, a guideline. We don’t believe in counting calories for cats as there really is no correct caloric amount. Unlike dogs, cats that are eating the right foods are good at self-regulating their food intake.
Calories can come from three sources: protein, fat and carbohydrates. Cats are “obligate carnivores” which means they require or are “obligated” to eat meat. The calories that come from meat are protein- and fat-based, with minimal if any calories coming from carbohydrates. So while cats need protein and fat, carbohydrates are not metabolically necessary. Foods should therefore primarily contain meat (the vast majority of calories coming from protein and fat, and minimal to zero calories coming from carbs). Dry kibble cannot be made without carbs, and carb consumption can potentially lead to weight management issues.

With that said, all of our foods are formulated with the obligate carnivore in mind. With a focus on food quality as opposed to calories, we generally advise that as long as a cat is eating the right foods, let them eat as much as they want. It may take a cat a bit to get used to this style of feeding, but once on a routine that works, cats will naturally get to a comfortable weight eating the right foods, whether that means weight gain or weight loss.