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How is Weruva’s chicken different from other brands?

Chicken is a staple in many of our human diets. We put it on the grill for our families, we use it as an ingredient in pastas, stir-fries and salads. In other words, we’ve grown comfortable with chicken. So what if, after ordering a chicken dinner in a restaurant, the waiter brought out a platter of nearly-bare chicken bones?

At a restaurant, this certainly wouldn’t happen. However, in the pet food world, the “chicken trick” happens every day. According to AAFCO (Association of American Feed Control Officials), poultry is the “clean combination of flesh and skin with or without accompanying bone.” Though “chicken” in pet food may indeed be what we expect it to be, it could just as easily be the bones of the chicken leg, according to AAFCO’s definition.

When it comes to human food, we know that food labeled “chicken” is better than “chicken meal” which is better than “chicken by-products.” Sadly, in the world of pet food, such labels and distinctions do not apply.

At Weruva, you can take comfort in the fact that the only cut of chicken we use is the boneless, skinless white breast meat from chickens free of added hormones or antibiotics.

The same holds true for the duck and beef we use, as well as the fish.

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