Weruva - Because Weluvya

What separates Weruva’s chicken from other brands?

Chicken is a staple in many of our human diets. We put it on the grill for our families, we use it as an ingredient in pastas and stir-fries. We put it on salads and we make salad from it. We have grown to be comfortable with chicken. So, how would you take it if you went to a restaurant with your family, and after ordering the chicken dinner, the waiter brought out a platter of chicken bones with barely any meat on them and stated “here is your chicken, enjoy!”?

At the restaurant, it certainly would not happen. However, in the pet food world, the “chicken trick” happens every day. According to the pet food industry, as defined by AAFCO, poultry is the “clean combination of flesh and skin with or without accompanying bone.” Though “chicken” in pet food may indeed be what we expect it to be, it could just as easily be so different because AAFCO equates something as pure as boneless chicken breast—chicken breast that may be free of added hormones and antibiotics—to the bones of the chicken leg.

In Pet Food 101, we would have likely learned that “chicken” is better than “chicken meal” which is better than “chicken by-products”. But we likely would not have learned that pet food regulators essentially equate chicken flesh to chicken bones and chicken skin.

At Weruva, you can take comfort in the fact that the only cut of chicken we use is the boneless, skinless white breast meat from chickens free of added hormones and antibiotics.

The same holds true for the duck and beef we use, as well as the fish.

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