Weruva - Because Weluvya

What makes Weruva different than other pet food?

  • Carnivorous focus
  • Protein fit for human consumption
  • Human food processing standards
  • Non-blended formulas

Food Focused For Carnivores and “Obligate Carnivores” – Cats and dogs are carnivores, and Weruva was formulated with this in mind. Calories for pets and people come from 3 places: protein, fat and carbohydrates. The calories from meat are comprised of protein and fat with minimal if any calories coming from carbohydrates. In that regard, cats and dogs needs protein and fat whereas cats and dogs do not need carbohydrates. For both cats and dogs, carbohydrates are not metabolically necessary and should be kept to a minimum.

Cats are “obligate carnivores” which means cats are obligated to and must eat meat to survive. Dogs are also carnivores, but some dogs may be able to adapt to an omnivorous diet. Meaning, some dogs can handle carbohydrates…but some dogs cannot.

All of our foods are formulated with the carnivore in mind. The percentage of carbohydrates in our formulas ranges from approximately 1% to 3%.

True Fit For Human Consumption Protein Cuts - All Weruva cat food and most of Weruva dog food is produced in a human food facility according to international human food processing standards. We call these formulas our “human style” products because all formulas use true fit for human consumption ingredients such as boneless, skinless, white chicken breast and fish loins flaked off the bone. “Human grade” is a very loosely used term in the pet food industry, and it does not have a definition. Our protein ingredients are the same exact ingredients used in products for people around the globe. Our pets do not get the leftovers. Our furry friends get the same cuts, and we process the food under the same standards as the human food side. Our final products are for our pets only and are not marketed for human consumption.

Processed in a Human Food Facility Our formulas are processed in a state of the art human food facility that caters to many international customers. Each country that our factory ships to has its own processing standards. Arguably the strictest standard is The British Retail Consortium (BRC). Our factory earned an “A” grade on the BRC standard. This grade applies to the pet food processing just the same.

No Mystery Mush – We do not blend our ingredients into the meatloaf style pate. We instead flake our protein cuts off the bone, and they are then hand placed into cans along with other food ingredients that may be in the formula. Our philosophy is “what you see is what you get.” We want you to see and identify the quality of the ingredients that we list on the ingredient statement.

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