Weruva - Because Weluvya

“Is Your Pet Eating Trash Fish?”

Dear Valued Weruva Customers,


We applaud you for reaching out to us to learn more about our fishing practices in light of a recent post by Susan Thixton* on www.truthaboutpetfood.com titled “Is Your Pet Eating Trash Fish?” This post, originally published by GlobalPost** takes on two primary issues: (1) Does the food you feed your pet contain “trash fish”?; and (2) Do the fishing boats used to catch the fish you feed your pets engage in slave labor or other unscrupulous behavior? Please rest assured, Weruva does not use “trash fish”, and Weruva does not utilize boats that engage in such behavior.


Our Fish: Weruva’s fish is essentially the direct opposite of “trash fish”


One of the things you have appreciated over the years about our food is the fact that we identify the details of the fish we use. We always identify whether we are using tuna, mackerel or salmon, and we even take it a step further and identify the species used as well as the cut from the fish. You may be familiar with our labels or have heard from the Weruva team or website—We don’t just use “tuna”, depending on the formula, we use the white meat, whole meat or the red meat from the tuna. We also get species specific and can tell you when a formula calls for skipjack, bonito and now kawakawa tuna.


And of course, if our words are not enough, the proof is in the pudding—just crack open a can and see and identify the ingredients we use. “What you see is what you get” because the formulas are not blended into “mush”.


Speaking of “mush”, we chose to use that word above because “mush” is the choice word that the GlobalPost author uses to describe “trash fish”.  "Trash fish are only valuable once they’re ground to a mush", the article notes. In addition, as mentioned, we identify the fish we use up and down. According to the article, “[t]rash fish doesn’t refer to a single species. It’s a catch-all term . . .”


As you can see, what we use is vastly different from “trash fish”.


Our Practices: Our manufacturing partner in Thailand helps lead initiatives to ensure ethical practices


  • Procurement Policy – In addition to having a policy to procure only sustainable fish, there is a policy not to buy from Unreported and Unregulated Fish (IUU) vessels, i.e. illegal fishing boats
  • As the Procurement Policy entails the sourcing of only sustainable fish, independent observers from Western & Central Pacific Fishery Commission (WCPFC) are on board vessels to verify catches
  • International Fishmeal and Fish Oil Organisation (IFFO) member -  Focused on environmental standards of fishing practices, and also participant in the Ethical Trade Initiative on labor standards
  • Global Standards for Responsible Supply (IFFO RS) – Must source whole fish raw material according to FAO Code of Conduct for Responsible Fisheries. And also must avoid the use of Illegal, Unreported and Unregulated Fish (IUU)
  • Business Social Compliance Initiative (BSCI), global standard qualification - "BSCI was launched in 2003 as an initiative of the Foreign Trade Association (FTA) in response to the increasing business demand for transparent and improved working conditions in the global supply chain." Operations are under a Code of Conduct geared "towards building an ethical supply chain"
  • Strict policies are in place for ethical labor practices at the factory, including operating according to a Social Accountability International management system (SAI), SA8000, as per the Ethical Trading Initiative. Designed for independent third party certification, SA8000 is promoted as a voluntary, universal standard for companies interested in auditing and certifying labor practices in their facilities and those of their suppliers and vendors
  • Membership support of the Thai Tuna Industry Association (TTIA) efforts on labor issues – "The leadership of the TTIA is Chairman of the Thai Chamber of Commerce Labour Committee. TTIA and Thai Chamber have urged the Thai government to act to ensure labour laws are enforced and wrongdoers punished according to Thai law"
  • Earth Island Institute approval - Fishing vessels are on Earth Island Institute’s approved supplier list. “Earth Island Institute has been a hub for grassroots campaigns dedicated to conserving, preserving, and restoring the ecosystems on which our civilization depends.”


Whether it is the fish, chicken or beef we use, or whether it is questions about our processing standards or practices, please do not hesitate to contact us. It is all about your companions, and you deserve the truth about your pet food.


* In response to customer confusion as to the source of this information, we would like thank Susan Thixton for providing the article posted in Boise Weekly widespread attention. This article was originally posted on GlobalPost.com

** About GlobalPost—GlobalPost is a news entity established in 2009, and the first sentence of its mission statement reads as follows: “GlobalPost is embarking on a bold journey to redefine international news for the digital age. To get there, we are relying on the enduring values of great journalism: integrity, accuracy, independence and powerful storytelling.” http://www.globalpost.com/mission/mission-statement


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